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You can contact George at Kinetic Health and Fitness via phone or email. Alternatively, use the form at the bottom of the page to submit any questions you may have.

Who the heck are Kinetic Health and Fitness?

It's me! George Anderson!

I set up the company in 2006 to try and streamline all the different things I was into in the fitness industry - personal training, group training, classes, education, workshops and corporate work. It's always a difficult one when someone asks you what you do and there's no straight answer - I used to say "personal trainer" but I never felt that this did justice to what I actually do. It's a part of what I am, but way off the mark when it comes to what I do.

So Kinetic Health and Fitness was born after spending a few years building up a successful little personal training business. I've always had a very definite idea of what my mission was with the company:

To enhance the wellbeing of our customers, providing them with a range of services and products that innovatively help them to achieve their aspirations

For Kinetic Health and Fitness it's not just about "getting people fit, helping them lose weight and tone up". It's much more about looking at what the real benefits are - why do my clients want to change the body shape? What does changing it allow them to do? How does it improve their quality of life?

Perhaps just as important is the route we take to achieve these results. The way I look at it, you can fly to New York in economy or business class. Flying itself is pretty mundane, so the more you can do to make the journey part of the holiday the better. I have always been passionate about making exercise fun and engaging, rather than something to be endured.

I studied for 5 years at Loughborough University for an Masters of engineering degree. Though they've never said it, my mum and dad must have looked on with horror as I made the decision to take a completely different direction with my career.

But why chain yourself to a desk for 40 years doing something that doesn't have you waking up at 5:30 in the morning raring to go? I knew I could never feel as motivated by designing engines as I would helping people feel better about themselves.

Kinetic Health and Fitness now provides personal training, bootcamps, workshops, educational services to the fitness industry, corporate health solutions, online weightloss programs, online marathon programs and fitness consultancy services to major road races.

I now live in Thame, Oxfordshire with my beautiful wife and daughter Fern. Every morning I wake up looking forward to the day ahead, and feel blessed that I get to spend time with so many positive people.